Clothes, Food, And Cosmetics Lead Kazakhstan’s Online Shopping Boom

Clothes, footwear and sporting goods remain the most popular online purchases among Kazakhstanis, according to the Bureau of National Statistics. In 2025, they accounted for 71.3% of all online purchases, Orda.kz reports.

Food ranked second with a 45.2% share, while cosmetics and household goods tied for third place at 33.2% each. The least popular category among those tracked by the bureau was computer software, which accounted for 3% of online purchases.

Overall, 32.1% of people in Kazakhstan made purchases online. The highest share was recorded in the Karaganda region, where 49.9% of residents shopped on the internet. The lowest figure was in the Turkestan region, at 11.1%.

Shopping preferences also varied sharply by region. In Shymkent, for example, only 27% of residents ordered clothes online, while 79.2% bought food over the internet.

The figures were lower a year earlier. In 2024, 62.1% of Kazakhstanis bought clothes and shoes online. That was 9.2 percentage points below the 2025 level, though the category still remained the most popular. Food again ranked second with 49.1%, followed by cosmetics at 32.7%, only slightly ahead of medicines at 32.3%.

In total, 28.5% of Kazakhstanis made online purchases in 2024, which was 3.6 percentage points lower than in 2025.

The growth of online shopping has coincided with a decline in the number of markets across the country. At the beginning of 2025, Kazakhstan had 626 markets. By January 2026, that number had fallen to 588, as the authorities continued their campaign to modernize outdated trading spaces.

Original author: Alexey Afonsky

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