Why Kazakhstan’s Financial Companies Are Being Pushed Toward Aitu
Photo: Ministry of Digital Affairs
Kazakhstan’s financial regulator has urged insurers and other market participants to move customer communications to the domestic messenger Aitu, Orda.kz reports.
Bloomberg, citing sources, says the Agency for Regulation and Development of the Financial Market sent a letter to insurance companies and other financial sector players calling for the shift. The regulator is reportedly ready to make an exception only for banking ecosystems.
According to the publication, the issue was discussed in March at a meeting organized by a key financial sector lobbying group. The regulator’s main argument was the need to protect customers’ personal data.
Bloomberg sources say the agency is acting on behalf of the presidential administration and that the push to move the financial sector to Aitu is part of a broader campaign to promote the Kazakh messenger.
The authorities are said to be concerned about the safety of citizens’ personal data. Market participants, however, have raised questions about the reliability of data storage in Aitu, the costs of switching to the platform, and the messenger’s still limited user base.
Aitu was launched in 2018 by BTS Digital, a company associated with Kazakhtelecom. It started as a messenger, but later added payment services and some public services. According to the developer, Aitu had more than one million active users in March.
Original author: Alexey Afonsky
Read also:
Latest news
- Orda.kz Editorial Team to Cease Operations on September 1
- The Price of a Degree: How Students in Kazakhstan Pay for University
- Second Przewalski’s Horse Foal Born as Species Returns to Kazakhstan
- Kazakh Mining Companies Can Recalculate Purchases if Tenge Weakens
- Kazakhstan Names First Vice President in Three Decades
- What Almaty’s Bus Shelters Are Missing
- 400-Truck Queue Builds at Kazakh–Kyrgyz Border
- Kazakhstan Ready to Help Feed and Rebuild Gaza
- Tokayev Establishes New Presidential Security Body
- Almaty Takes Back Its Nearly Century-Old Hippodrome
- No More Guesswork on Savings: Kazakhstan Tightens Energy Audits for Businesses
- Public Money Could Be Used to Rescue Failing Kazakh Banks
- Third Kazakh Woman Reported Missing in Nepal-China Flood Zone
- Falconer Convicted Over 35 Protected Birds, Spared Punishment Under Amnesty
- Kazakh Citizen Detained in Yakutia in Phone Fraud Case
- Yuan Instead of Dollars? KazMunayGas Draws Record Demand in Asia
- China Gains Oil-Market Influence as OPEC+ Weakens
- Kazakhstan to Divide Smartphones Into White, Gray and Black Lists
- Kazakhstan’s Government Formally Resigns as First Kurultai Session Opens
- Rare Lynx Sighting Recorded in Northern Kazakhstan
